Frequently asked
What does "Indigenous to America" mean?
It means we are the descendants of the first people of this land. Black Americans — the True Red — the bloodline that was here before colonization and remains after it. It is a statement of identity and record, not a claim on any modern tribal nation.
Are you an African brand? Native American brand?
Neither. True Red Co. is a Black American heritage brand. We do not use African cultural imagery or Native American cultural imagery in our designs. Our work draws from Black American land-heritage symbolism only.
How are the shirts made?
Every piece is made to order on premium blanks — heavyweight cotton tees, ring-spun softstyle tees, premium pullover hoodies, and garment-dyed heavyweight tees for the Heirloom Series. Prints are applied at production time so we hold no dead inventory.
What size should I get?
Our tees run true to size, unisex fit. The Heirloom garment-dyed tee runs slightly roomier due to the wash process — if you like a fitted look, consider sizing down one. Check each product page for size details.
How long does shipping take?
Most orders ship within 2–5 business days (some made-to-order pieces, like jackets, take up to 7–14), then arrive in 3–7 business days within the U.S.
How much is shipping?
U.S. standard shipping is $6.95 per shipment, and free when a shipment totals $75 or more. Canada and international rates are shown at checkout.
Do you ship internationally?
Yes — the U.S., Canada and select international destinations. International delivery takes 7–21 business days after shipping.
What is your return policy?
You can return unworn, unwashed items within 30 days of delivery. Email us with your order number to get return instructions; return shipping is paid by the customer. If an item arrives damaged, defective or wrong, tell us within 7 days and we'll cover it. See Shipping & Returns for details.
How do I care for my piece?
Turn inside out. Machine wash cold with like colors. Tumble dry low or hang dry. Do not iron directly on the print. More tips in our care guide.
Do you offer wholesale?
Reach out through our contact page — we're open to conversations with aligned retailers and community organizations.
How can I stay updated on new drops?
Join the list at the bottom of any page. Heirloom pieces drop in limited windows — subscribers hear first.