{"title":"Discovery","description":"\u003cp\u003e\u003cstrong\u003eDiscovery did not erase us.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Discovery Collection responds to the Doctrine of Discovery — the 15th-century idea, later written into U.S. law, that European powers could claim land as if no one already lived there. The Vatican formally repudiated the doctrine in 2023. These pieces carry the reply: the land had people, the people had names, and the memory outlived the map.\u003c\/p\u003e\u003cp\u003eShop the Discovery puffer jacket, the Columbia Blue crewneck sweatshirt, and the Land Was Never Empty hoodie.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTrue Red Co. — Dress Like Your Story Matters.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"discovery","title":"Discovery Did Not Erase Us Puffer Jacket – Unisex Statement Outerwear","description":"\u003cp\u003eDISCOVERY — Statement Jacket Discovery is a statement jacket built around a truth that history too often tried to bury: discovery did not erase the people who were already here. The back features the bold declaration “DISCOVERY DID NOT ERASE US.” The design speaks to the Doctrine of Discovery—a colonial legal and political idea used to justify the claiming of Indigenous lands despite the people, communities, memory, and nations already rooted there. True Red Co. turns that history into a visible act of remembrance: not to romanticize the past, but to challenge the stories that attempted to erase it. The Vatican formally repudiated the doctrine in 2023, recognizing that it failed to respect the inherent human rights of Indigenous peoples.\u003c\/p\u003e\u003cp\u003eOn the front, the True Red Co. heritage seal anchors the piece with the words: “History Remembered. Truth Worn. Legacy Forward.” Together, the front and back create a jacket that is both wearable streetwear and a living statement of identity, resilience, and historical accountability. Details • Back graphic: “DISCOVERY DID NOT ERASE US.” • Front detail: True Red Co. circular heritage seal. • Archival legal-document and antique-map visual language. • Distressed woodcut and letterpress-inspired graphic treatment. • Built for statement styling, layered streetwear fits, and conversations that matter. • Designed as part of the Discovery Collection by True Red Co. The land had people. The people had names. The names had memory. The memory outlived the map. True Red Co. — Dress Like Your Story Matters.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003ePort Authority J364 Port Authority ®  Horizon Puffy Jacket J364\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e100% polyester shell and lining\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e90% polyester \/ 10% spandex woven overlay on shoulders\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eMolded center front zipper\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eElastic cuffs\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003ePort Pocket™for decoration access\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eMolded zippered hand pockets\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eInsulation method: 10.4-oz. polyfill\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eWater protection method: water-resistant finish on shell, PU coating on lining\u003c\/li\u003e\u003c\/ul\u003e\u003ctable id=\"sizechart\" style=\"width:100%; border-collapse: collapse;\" border=\"1\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eChest\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eBody length\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eSleeve length\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eXS\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e20 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e27 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e34 1\/4\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e22\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e28 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e35\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e23 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e29 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e35 3\/4\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e25\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e30 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e36 1\/2\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e26 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e31 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e37 1\/4\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e2XL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e28\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e32 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e38\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e3XL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e30\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e33\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e38 3\/4\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e4XL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e32\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e33 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e39 1\/2\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"True Red Co.","offers":[{"title":"Deep Black \/ XS","offer_id":67526800212138,"sku":"19g61mujqyanp","price":87.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ S","offer_id":67526800244906,"sku":"19g61mujqyanq","price":87.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ M","offer_id":67526800277674,"sku":"19g61mujqyanr","price":87.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ L","offer_id":67526800310442,"sku":"19g61mujqyans","price":87.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ XL","offer_id":67526800343210,"sku":"19g61mujqyant","price":87.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ 2XL","offer_id":67526800375978,"sku":"19g61mujqyanu","price":88.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ 3XL","offer_id":67526800408746,"sku":"19g61mujqyanv","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ 4XL","offer_id":67526800441514,"sku":"19g61mujqyanw","price":91.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/5762\/5514\/files\/ninjapod_media_2465753_517413_f0d4_FRONT_a51ade04-f8d1-4789-a9c8-51a206adce5d.jpg?v=1790515667"},{"product_id":"discovery-sweatshirt","title":"Discovery Did Not Erase Us Crewneck Sweatshirt – Columbia Blue","description":"\u003cp\u003eDISCOVERY — Columbia Blue Statement Sweatshirt. The Discovery Columbia Blue Sweatshirt brings the message of the Discovery Collection into a softer, everyday layer. Set against a calm, sky-toned Columbia blue, the piece carries a truth that cannot be erased: “Discovery Did Not Erase Us.” Built around the legacy of the Doctrine of Discovery, this sweatshirt confronts the idea that land could be claimed as though it were empty—despite the people, communities, names, and memory already rooted there. The bold back graphic turns that history into a visible statement: the land had people, the people had names, and the memory outlived the map. The Vatican formally repudiated concepts associated with the Doctrine of Discovery in 2023, recognizing their failure to respect Indigenous peoples’ inherent human rights.\u003c\/p\u003e\u003cp\u003eThe front features the True Red Co. heritage seal—“History Remembered. Truth Worn. Legacy Forward.” Sleeve detailing adds the collection’s defining line: “You Cannot Discover What Was Never Empty.” Columbia blue is a light, airy shade of azure that gives the sweatshirt a fresh contrast to the collection’s archival black, parchment, and oxblood-red artwork.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColumbia blue statement sweatshirt\u003c\/li\u003e\n\u003cli\u003eFront: True Red Co. heritage seal\u003c\/li\u003e\n\u003cli\u003eBack: “DISCOVERY DID NOT ERASE US” graphic\u003c\/li\u003e\n\u003cli\u003eSleeve: “YOU CANNOT DISCOVER WHAT WAS NEVER EMPTY”\u003c\/li\u003e\n\u003cli\u003eDistressed archival typography, contour-map lines, and root-inspired details\u003c\/li\u003e\n\u003cli\u003eDesigned for layering, everyday wear, and conversations that matter\u003c\/li\u003e\n\u003cli\u003ePart of the \u003ca href=\"\/collections\/discovery\"\u003eDiscovery Collection\u003c\/a\u003e by True Red Co.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRead the history behind the design: \u003ca href=\"\/blogs\/news\/what-was-the-doctrine-of-discovery\"\u003eWhat Was the Doctrine of Discovery?\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTrue Red Co. — Dress Like Your Story Matters.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eJerzees 562 Adult 8 oz., NuBlend Fleece Crew\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e8 oz.\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e50% cotton, 50% polyester\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eOxford is 49% cotton; 51% polyester;\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eMade with sustainably sourced USA grown cotton\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eHigh-stitch density for a smooth printing canvas\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e1x1 ribbed collar, cuffs and waistband with spandex\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eDouble-needle coverseaming on neck, armholes and waistband\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eSeamless body\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eConcealed seam on cuffs\u003c\/li\u003e\u003c\/ul\u003e\u003ctable id=\"sizechart\" style=\"width:100%; border-collapse: collapse;\" border=\"1\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eFull body length\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eBody width\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eSleeve length\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e28\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e20\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e35\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e28\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e22\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e36\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e29\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e24\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e37\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e30\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e26\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e38\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e2XL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e30\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e28\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e39\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e3XL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e32\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e30\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e40\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e4XL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e32\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e32\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e41\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e5XL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e34\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e40\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"True Red Co.","offers":[{"title":"S","offer_id":67526818594986,"sku":"19g61mujs4pig","price":36.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":67526818627754,"sku":"19g61mujs4pih","price":36.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":67526818660522,"sku":"19g61mujs4pii","price":36.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":67526818693290,"sku":"19g61mujs4pij","price":36.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":67526818726058,"sku":"19g61mujs4pik","price":37.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":67526818758826,"sku":"19g61mujs4pil","price":38.99,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":67526818791594,"sku":"19g61mujs4pim","price":40.99,"currency_code":"USD","in_stock":true},{"title":"5XL","offer_id":67526818824362,"sku":"19g61mujs4pin","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/5762\/5514\/files\/ninjapod_media_2466090_517419_51_FRONT.jpg?v=1790512201"},{"product_id":"land-was-never-empty","title":"Land Was Never Empty Pullover Hoodie – Unisex Statement Hoodie","description":"\u003cp\u003eLAND THAT WAS NEVER EMPTY Doctrine of Discovery Statement Sweatshirt LAND THAT WAS NEVER EMPTY is a wearable correction to a history that tried to rename, claim, and erase what was already here. This True Red Co. statement sweatshirt confronts the Doctrine of Discovery—a colonial framework tied to European claims over lands already inhabited by Indigenous peoples. The front declares: “DOCTRINE OF DISCOVERY — NOT DISCOVERED. ALREADY HERE.” It rejects the false idea that a place becomes real only when an outsider names it. The back carries the collection’s central truth: “DOCTRINE OF DISCOVERY — YOU CANNOT DISCOVER WHAT WAS NEVER EMPTY.” This design is about memory, presence, and the people whose connection to the land existed long before maps, borders, and colonial records attempted to rewrite the story. Inter Caetera, a 1493 papal bull, was used to authorize Spain and Portugal’s colonization of the Americas and Native peoples; in 2023, the Vatican formally repudiated the concepts associated with the legal and political Doctrine of Discovery.Every detail reinforces the message: • Front: “Doctrine of Discovery — Not Discovered. Already Here.” • Back: “Doctrine of Discovery — You Cannot Discover What Was Never Empty.” • Left sleeve: “1493 → 1893 → Still Remembered.” • Right sleeve: “Discovery Did Not Erase Us.” • Brand detail: True Red Co. logo placement. • Distressed archival typography and historical-document-inspired visuals. • Designed for everyday streetwear, layered fits, and conversations that matter. This is more than a sweatshirt. It is a refusal to let history be told as though the land had no people, no names, and no memory before it was claimed. True Red Co. — History Remembered. Truth Worn. Legacy Forward.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eJerzees 996 Adult 8 oz. 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