{"title":"All Designs","description":"\u003cp\u003e\u003cstrong\u003eExplore the full True Red Co. collection.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHeritage-driven streetwear made to be seen, worn, and remembered. From story-led graphics to everyday essentials, every piece is made to carry presence.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWear the story forward.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"bloodline-heavyweight-graphic-tee","title":"BLOODLINE — Graphic Tee","description":"\u003cp\u003e\u003cstrong\u003eThe hero piece of the True Red Co. line.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA Black mother, a Black child, ancestor hands rising from behind them — rendered as a 1970s protest-poster woodcut on a soft, ring-spun cotton tee. This is the piece you wear when you want the world to see exactly where you come from.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIndigenous to America. Bloodline of this land.\u003c\/em\u003e\u003c\/p\u003e\u003ch4\u003eTHE STORY\u003c\/h4\u003e\u003cp\u003eWe are not immigrants. We are not visitors. We are the descendants of the first people whose feet touched this soil, whose hands worked this earth, whose blood is buried in these hills. BLOODLINE is a portrait of that inheritance — mother to child, ancestor to descendant, unbroken.\u003c\/p\u003e\u003ch4\u003eDETAILS\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e100% combed \u0026amp; ring-spun cotton (Heather colors contain polyester)\u003c\/li\u003e\n\u003cli\u003e4.2 oz\/yd² — lightweight, structured drape\u003c\/li\u003e\n\u003cli\u003ePre-shrunk, side-seamed, shoulder-to-shoulder taping\u003c\/li\u003e\n\u003cli\u003eUnisex fit — order your usual size\u003c\/li\u003e\n\u003cli\u003eAvailable XS–5XL\u003c\/li\u003e\n\u003cli\u003eDesigned in Indiana. Printed on demand.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003ePAIRS WITH\u003c\/h4\u003e\u003cp\u003e\u003cem\u003eTrue Red. 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No graphic. No noise. Just the name.\u003c\/p\u003e\u003cp\u003eThe piece for the everyday. The one you put on when you don't need to explain anything.\u003c\/p\u003e\u003ch4\u003eDETAILS\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e100% ring-spun cotton (Sport Grey, Dark Heather \u0026amp; Graphite Heather have blended fibers)\u003c\/li\u003e\n\u003cli\u003e4.5 oz\/yd² — soft, medium weight\u003c\/li\u003e\n\u003cli\u003eDouble-stitched neckline and sleeves for durability\u003c\/li\u003e\n\u003cli\u003eQuarter-turned to prevent a center crease\u003c\/li\u003e\n\u003cli\u003eUnisex fit — true to size\u003c\/li\u003e\n\u003cli\u003eAvailable S–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eBest paired with the True Red Co. 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WE REMAIN.\u003c\/em\u003e in display serif across the heart.\u003c\/p\u003e\u003ch4\u003eTHE BLANK\u003c\/h4\u003e\u003cp\u003ePrinted on a \u003cstrong\u003e6.1 oz garment-dyed heavyweight tee\u003c\/strong\u003e — 100% ring-spun cotton, relaxed fit, twill-taped neck and shoulders, double-needle stitching throughout. This is not a fast-fashion blank. 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THEIR LAWS statement design • Classic bomber-jacket silhouette • Structured outerwear layer for everyday streetwear styling • Designed for layering through cooler weather • Pairs with the THEIR LAWS joggers and KEEP US DOWN — The Laws Tee • Created to inspire reflection, conversation, and presence Fit \u0026amp; Care Choose your usual size for a standard fit with room for a light layer underneath. Size up for a looser, oversized outerwear look. Follow the garment care label for the best long-term care. Wear the truth. 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Not keep us down. The BUILT TO LIFT THEM Varsity Jacket is a statement on the systems that have too often been designed to preserve advantage for some while limiting opportunity for others. Its name confronts a hard truth: the same structures meant to support a fair society can become built that lift one group higher while placing added weight on Black communities. True Red Co. turns that conversation into a piece with presence. The classic varsity silhouette carries the energy of legacy, team, and earned belonging—then pushes it forward with a message that refuses to be ignored. This jacket is made for people who believe style can be more than decoration. It can be a signal, a question, and a reminder to look at who benefits from the rules around us. Wear it as the centerpiece of the fit or layer it over your everyday essentials. However you style it, the message stays visible. Details • True Red Co. BUILT TO LIFT THEM statement design • Classic varsity-jacket silhouette • Structured, heavyweight outerwear feel • Designed for layering through cooler weather • Statement piece for everyday streetwear styling • Built to inspire reflection, conversation, and presence Fit \u0026amp; Care Choose your usual size for a standard fit with room for a light layer underneath. Size up for a looser, oversized varsity look. Follow the garment care label for the best long-term care. Wear the truth. Wear the story forward.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eShaka Wear SHVBJ Shaka Wear Men's Varsity Bomber Jacket\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e3 oz.,\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eWater-resistant 100% nylon shell\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e1.8 oz., 100% polyester lining\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e17.2 oz. 2x1 100% polyester rib\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eRaglan sleeve for maximum mobility\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eDyed-to-match buttons\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e2 striped rib on neck, cuff, and waist\u003c\/li\u003e\u003c\/ul\u003e\u003ctable id=\"sizechart\" style=\"width:100%; border-collapse: collapse;\" border=\"1\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eBody length\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eBody width\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eSleeve length\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e26.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e22\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e35.375\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e27.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e23\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e36\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e28\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e24\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e36.75\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e28.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e25.25\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e37.875\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e2XL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e29.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e26.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e39\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e3XL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e30.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e27.75\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e40.125\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"True Red Co.","offers":[{"title":"Black \/ S","offer_id":49248310165674,"sku":"19g61mtzbmo25","price":53.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":49248310198442,"sku":"19g61mtzbmo26","price":53.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":49248310231210,"sku":"19g61mtzbmo27","price":53.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":49248310263978,"sku":"19g61mtzbmo28","price":53.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":49248310296746,"sku":"19g61mtzbmo2a","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":49248310329514,"sku":"19g61mtzbmo2b","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/5762\/5514\/files\/ninjapod_media_1818310_492477_01_FRONT.jpg?v=1789310893"},{"product_id":"before-they-named-the-land-down-jacket","title":"BEFORE THEY NAMED THE LAND — Columbia Delta Ridge™ II Down Jacket","description":"\u003cp\u003eBefore they named the land, our footsteps knew it. The BEFORE THEY NAMED THE LAND Columbia Delta Ridge™ II Down Jacket is built for cold weather and rooted in remembrance. This collaboration brings True Red Co.’s message of ancestry, presence, and connection to the land onto a functional outerwear silhouette made to move through the season with purpose. The statement recognizes a truth too often left out of the story: long before borders, labels, and official histories attempted to define the land, people were already here—walking it, knowing it, surviving on it, and building life within it. This jacket carries that message forward with warmth, visibility, and intention. Built on the Columbia Delta Ridge™ II platform, it combines lightweight 650-fill down insulation with a thermal-reflective lining, water-resistant fabric, and HeatSeal™ construction designed to help keep warmth in and cold out. Zippered hand pockets and a protective hood make it ready for everyday wear when temperatures drop. Details • True Red Co. BEFORE THEY NAMED THE LAND collaboration design • Columbia Delta Ridge™ II down jacket platform • 650-fill-power down insulation for lightweight warmth • Thermal-reflective lining designed to retain body heat • Water-resistant outer fabric for damp, cold conditions • HeatSeal™ baffling helps seal warmth in and reduce drafts • Attached hood for additional coverage • Zippered hand pockets for everyday essentials • Binding at the hood, cuffs, and hem • Built for cold-weather layering, travel, city wear, and outdoor movement Fit \u0026amp; Care This jacket has an active, close-to-body fit designed for movement and layering. Choose your usual size for a standard fit. Size up if you prefer more room for heavier layers underneath. Follow the garment’s care-label instructions to protect the insulation, lining, and custom design. The land remembers. Wear the story forward.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eColumbia 208624 Delta Ridge™ II Down Jacket\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e100% polyester\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eLining is 100% polyester\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eInsulation is 650 Fill Power Down Insulation, RDS certified\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eOmni-HEAT thermal reflective\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eHeat Seal Construction\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eOmni-SHIELD advanced repellency\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eWater-resistant fabric\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eBinding at collar, cuffs, and hem\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eChin guard\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eZippered hand pockets\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eColumbia logo on left chest\u003c\/li\u003e\u003c\/ul\u003e\u003ctable id=\"sizechart\" style=\"width:100%; border-collapse: collapse;\" border=\"1\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eChest\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eBody length\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eSleeve length\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e42 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e28\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e35 1\/4\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e45 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e28\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e36\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e49 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e29\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e37\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e53 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e29\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e38\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e2XL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e57 1\/2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e30\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e39\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"True Red Co.","offers":[{"title":"Black \/ S","offer_id":49248806273194,"sku":"19g61mtzpkt26","price":207.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":49248806305962,"sku":"19g61mtzpkt27","price":207.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":49248806338730,"sku":"19g61mtzpkt28","price":207.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":49248806371498,"sku":"19g61mtzpkt2a","price":207.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":49248806404266,"sku":"19g61mtzpkt2b","price":208.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/5762\/5514\/files\/ninjapod_media_1823293_492688_50_FRONT_837b974b-dafc-42b6-ba68-45a0608ce005.jpg?v=1789307490"},{"product_id":"we-are-the-record","title":"We Are The Record Unisex Fleece Joggers – Statement Sweatpants","description":"\u003cp\u003eWE ARE THE RECORD — Statement Joggers The record did not begin on paper. It began with the people who lived it. The WE ARE THE RECORD Statement Joggers honor the stories, memories, and lived experiences that official histories too often leave out. When documents are incomplete, voices are ignored, or the truth is rewritten, the people remain. Our families, our communities, and our presence carry the evidence forward. These joggers bring that message into an everyday essential. Designed for comfort, movement, and a clean streetwear silhouette, they pair a direct True Red Co. statement with the kind of versatility you can wear anywhere—at home, on the move, or as part of a full statement look. Wear them as a reminder: we do not need to be validated by a system that failed to record us correctly. We are the record. Details • True Red Co. WE ARE THE RECORD statement design • Comfortable jogger silhouette for everyday wear • Easy-to-style streetwear essential • Designed for movement, travel, off-duty days, and layered looks • Pairs with graphic tees, hoodies, varsity jackets, and statement outerwear • Made to carry memory, presence, and purpose forward Fit \u0026amp; Care Choose your usual size for a standard relaxed fit. Size up for a looser, oversized fit. Follow the garment care label for the most accurate washing and drying instructions. Wear the truth. Wear the story forward\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003ePort \u0026amp; Company PC78P Port \u0026amp; Company ®  - Core Fleece Sweatpant with Pockets. 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Every detail tells a story of perseverance, continuity, and belonging to the soil. • Front Artwork: The signature Bloodline centerpiece—a powerful vintage-engraved portrait of mother and child flanked by guiding ancestral hands, backed by a crimson sunburst over open fields, anchored by the declaration “Before the flag, we were here.” • Back Artwork: The bold “I Am My Ancestors” design, depicting clasped hands rising from the earth beneath a radiant red sun. • Sleeve Detailing: • Right Sleeve: Vertical True Red Co. \/ Indigenous to America western typographic block with top and bottom star accents. • Left Sleeve: Vertical “The Laws Made to Keep Them Up Keep Us Down” broken-chain and sunburst graphic. • Heavyweight Comfort: Crafted with a plush fleece interior and a structured exterior, delivering warmth and an elevated streetwear drape.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eGildan SF500 Gildan® Softstyle® Pullover Hooded 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Featuring the same vintage-inspired “Forty Acres and a Mule — Still Owed” artwork, this hoodie blends bold style with a powerful reminder of history, justice, and promises that remain unfinished. The front design has an aged document look, complete with historic-style seals, faded handwritten details, distressed lettering, and a striking red STILL OWED stamp. It is made for young people who deserve to know their history, ask questions, and wear their voice with confidence. Product details • Youth hoodie designed for comfortable everyday wear • Features the “Forty Acres and a Mule — Still Owed” front graphic • Vintage, distressed historical-document-inspired print • Cozy layer for school, family outings, events, and cooler days • Great with jeans, joggers, sneakers, and casual streetwear looks • A thoughtful gift for young history learners and families who value culture, education, and meaningful apparel Teach the history. Carry the message. Remember what is still owed.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eGildan G185B Youth Heavy Blend  8 oz., 50\/50 Hood\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e8 oz.,\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e50% USA cotton, 50% polyester\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003ePill-resistant air jet yarn\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eMade with 50% sustainably and fairly grown USA cotton\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003ePill-resistant air jet yarn\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eDouble-needle stitching throughout\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eDouble-lined hood\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003ePouch pocket\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e1x1 ribbed cuffs and waistband with spandex\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eNo drawcord for added safety\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eGildan's manufacturing process utilizes 45% renewable energy\u003c\/li\u003e\u003c\/ul\u003e\u003ctable id=\"sizechart\" style=\"width:100%; border-collapse: collapse;\" border=\"1\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eBody length\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eFull body length\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eBody width\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eSleeve length\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eYXS\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e19.75\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e19.75\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e16\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e23.5\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eYS\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e21.25\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e21.25\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e17\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e26.5\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eYM\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e22.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e22.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e18\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e27.75\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eYL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e24\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e24\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e19\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e30.25\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003eYXL\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e25.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e25.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e20\"\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; text-align: left;\"\u003e33\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"True Red Co.","offers":[{"title":"Black \/ YXS","offer_id":49299229638826,"sku":"19g61mubo5qln","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ YS","offer_id":49299229671594,"sku":"19g61mubo5qlo","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ YM","offer_id":49299229704362,"sku":"19g61mubo5qlp","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ YL","offer_id":49299229737130,"sku":"19g61mubo5qlq","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ YXL","offer_id":49299229769898,"sku":"19g61mubo5qlr","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/5762\/5514\/files\/ninjapod_media_2216761_507635_51_FRONT.jpg?v=1790021018"},{"product_id":"no-permission-adult-hoodie","title":"No Permission 40 Acres Hoodie – Unisex Adult Pullover","description":"\u003cp\u003eNo Permission 2 Adult Hoodie is a bold, purpose-driven piece that transforms an unfinished historical promise into wearable streetwear. Featuring the vintage-inspired “Forty Acres and a Mule — Still Owed” design, this hoodie serves as a reminder that history is not just something to read about—it is something we continue to reckon with. The graphic is styled like an aged government document, with weathered parchment texture, historic-style seals, faded handwritten text, distressed lettering, and a striking red STILL OWED stamp. It creates a strong visual statement while honoring the legacy behind the message. Built for everyday comfort and made to stand out, this hoodie works with jeans, joggers, cargos, or layered streetwear looks. Wear it to school, community events, creative spaces, or anywhere you want your clothing to say something meaningful. Product details • Adult unisex hoodie with a comfortable everyday fit • Features the “Forty Acres and a Mule — Still Owed” front graphic • Vintage, distressed historical-document-inspired artwork • Cozy layer for cool weather, casual wear, and streetwear styling • Pairs easily with jeans, joggers, cargos, and sneakers • A meaningful gift for history lovers, educators, activists, and anyone who believes promises should be honored History remembered. Justice unfinished. 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The back features the bold declaration “DISCOVERY DID NOT ERASE US.” The design speaks to the Doctrine of Discovery—a colonial legal and political idea used to justify the claiming of Indigenous lands despite the people, communities, memory, and nations already rooted there. True Red Co. turns that history into a visible act of remembrance: not to romanticize the past, but to challenge the stories that attempted to erase it. The Vatican formally repudiated the doctrine in 2023, recognizing that it failed to respect the inherent human rights of Indigenous peoples.\u003c\/p\u003e\u003cp\u003eOn the front, the True Red Co. heritage seal anchors the piece with the words: “History Remembered. Truth Worn. Legacy Forward.” Together, the front and back create a jacket that is both wearable streetwear and a living statement of identity, resilience, and historical accountability. Details • Back graphic: “DISCOVERY DID NOT ERASE US.” • Front detail: True Red Co. circular heritage seal. • Archival legal-document and antique-map visual language. • Distressed woodcut and letterpress-inspired graphic treatment. • Built for statement styling, layered streetwear fits, and conversations that matter. • Designed as part of the Discovery Collection by True Red Co. The land had people. The people had names. The names had memory. The memory outlived the map. True Red Co. — Dress Like Your Story Matters.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003ePort Authority J364 Port Authority ®  Horizon Puffy Jacket J364\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e100% polyester shell and lining\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e90% polyester \/ 10% spandex woven overlay on shoulders\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eMolded center front zipper\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eElastic cuffs\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003ePort Pocket™for decoration access\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eMolded zippered hand pockets\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eInsulation method: 10.4-oz. polyfill\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eWater protection method: water-resistant finish on shell, PU coating on lining\u003c\/li\u003e\u003c\/ul\u003e\u003ctable id=\"sizechart\" style=\"width:100%; 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text-align: left;\"\u003e39 1\/2\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"True Red Co.","offers":[{"title":"Deep Black \/ XS","offer_id":67526800212138,"sku":"19g61mujqyanp","price":87.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ S","offer_id":67526800244906,"sku":"19g61mujqyanq","price":87.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ M","offer_id":67526800277674,"sku":"19g61mujqyanr","price":87.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ L","offer_id":67526800310442,"sku":"19g61mujqyans","price":87.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ XL","offer_id":67526800343210,"sku":"19g61mujqyant","price":87.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ 2XL","offer_id":67526800375978,"sku":"19g61mujqyanu","price":88.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ 3XL","offer_id":67526800408746,"sku":"19g61mujqyanv","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Deep Black \/ 4XL","offer_id":67526800441514,"sku":"19g61mujqyanw","price":91.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/5762\/5514\/files\/ninjapod_media_2465753_517413_f0d4_FRONT_a51ade04-f8d1-4789-a9c8-51a206adce5d.jpg?v=1790515667"},{"product_id":"discovery-sweatshirt","title":"Discovery Did Not Erase Us Crewneck Sweatshirt – Columbia Blue","description":"\u003cp\u003eDISCOVERY — Columbia Blue Statement Sweatshirt. The Discovery Columbia Blue Sweatshirt brings the message of the Discovery Collection into a softer, everyday layer. Set against a calm, sky-toned Columbia blue, the piece carries a truth that cannot be erased: “Discovery Did Not Erase Us.” Built around the legacy of the Doctrine of Discovery, this sweatshirt confronts the idea that land could be claimed as though it were empty—despite the people, communities, names, and memory already rooted there. The bold back graphic turns that history into a visible statement: the land had people, the people had names, and the memory outlived the map. The Vatican formally repudiated concepts associated with the Doctrine of Discovery in 2023, recognizing their failure to respect Indigenous peoples’ inherent human rights.\u003c\/p\u003e\u003cp\u003eThe front features the True Red Co. heritage seal—“History Remembered. Truth Worn. Legacy Forward.” Sleeve detailing adds the collection’s defining line: “You Cannot Discover What Was Never Empty.” Columbia blue is a light, airy shade of azure that gives the sweatshirt a fresh contrast to the collection’s archival black, parchment, and oxblood-red artwork.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColumbia blue statement sweatshirt\u003c\/li\u003e\n\u003cli\u003eFront: True Red Co. heritage seal\u003c\/li\u003e\n\u003cli\u003eBack: “DISCOVERY DID NOT ERASE US” graphic\u003c\/li\u003e\n\u003cli\u003eSleeve: “YOU CANNOT DISCOVER WHAT WAS NEVER EMPTY”\u003c\/li\u003e\n\u003cli\u003eDistressed archival typography, contour-map lines, and root-inspired details\u003c\/li\u003e\n\u003cli\u003eDesigned for layering, everyday wear, and conversations that matter\u003c\/li\u003e\n\u003cli\u003ePart of the \u003ca href=\"\/collections\/discovery\"\u003eDiscovery Collection\u003c\/a\u003e by True Red Co.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRead the history behind the design: \u003ca href=\"\/blogs\/news\/what-was-the-doctrine-of-discovery\"\u003eWhat Was the Doctrine of Discovery?\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTrue Red Co. — Dress Like Your Story Matters.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eJerzees 562 Adult 8 oz., NuBlend Fleece Crew\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e8 oz.\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e50% cotton, 50% polyester\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eOxford is 49% cotton; 51% polyester;\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eMade with sustainably sourced USA grown cotton\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eHigh-stitch density for a smooth printing canvas\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e1x1 ribbed collar, cuffs and waistband with spandex\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eDouble-needle coverseaming on neck, armholes and waistband\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eSeamless body\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eConcealed seam on cuffs\u003c\/li\u003e\u003c\/ul\u003e\u003ctable id=\"sizechart\" style=\"width:100%; border-collapse: collapse;\" border=\"1\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eFull body length\u003c\/th\u003e\n\u003cth style=\"padding: 8px; text-align: left;\"\u003eBody width\u003c\/th\u003e\n\u003cth style=\"padding: 8px; 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This True Red Co. statement sweatshirt confronts the Doctrine of Discovery—a colonial framework tied to European claims over lands already inhabited by Indigenous peoples. The front declares: “DOCTRINE OF DISCOVERY — NOT DISCOVERED. ALREADY HERE.” It rejects the false idea that a place becomes real only when an outsider names it. The back carries the collection’s central truth: “DOCTRINE OF DISCOVERY — YOU CANNOT DISCOVER WHAT WAS NEVER EMPTY.” This design is about memory, presence, and the people whose connection to the land existed long before maps, borders, and colonial records attempted to rewrite the story. Inter Caetera, a 1493 papal bull, was used to authorize Spain and Portugal’s colonization of the Americas and Native peoples; in 2023, the Vatican formally repudiated the concepts associated with the legal and political Doctrine of Discovery.Every detail reinforces the message: • Front: “Doctrine of Discovery — Not Discovered. Already Here.” • Back: “Doctrine of Discovery — You Cannot Discover What Was Never Empty.” • Left sleeve: “1493 → 1893 → Still Remembered.” • Right sleeve: “Discovery Did Not Erase Us.” • Brand detail: True Red Co. logo placement. • Distressed archival typography and historical-document-inspired visuals. • Designed for everyday streetwear, layered fits, and conversations that matter. This is more than a sweatshirt. It is a refusal to let history be told as though the land had no people, no names, and no memory before it was claimed. True Red Co. — History Remembered. Truth Worn. Legacy Forward.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eJerzees 996 Adult 8 oz. 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Designed as a wearable record, it speaks to the history that shaped us—and the responsibility to keep it from being erased. The back features the statement: “History Remembered. The Record Lives On. We Remember What Made Us,” alongside Legacy and Motion and the message: “Rooted in Truth. Moving With Purpose.” It is a reminder that progress should never require forgetting where we come from. On the front, “The Future Carries the Past” sits over the heart, while the sleeves extend the story. The left sleeve reads, “You Cannot Discover What Was Never Empty,” challenging the false narratives written over people, land, and identity. The right sleeve traces a timeline—1493 → 1823 → Still Remember—followed by the words: “The Record Is Incomplete. The Bloodline Is Not.” Made with a comfortable midweight feel for everyday wear, this sweater is designed for layering, movement, and conversation. It is more than a garment—it is a statement that our history remains present, our lineage continues, and our future is being written with intention. Product details • Midweight sweater designed for year-round layering • Front chest graphic: The Future Carries the Past • Back graphic featuring the full Legacy in Motion message • Left-sleeve statement graphic • Right-sleeve historical timeline graphic • Unisex streetwear fit • Built for everyday wear, meaningful style, and lasting conversation Legacy is not stuck in the past. It is in motion.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eIndependent Trading Co. 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The front features “Legacy in Motion,” a statement that honors the people, stories, and sacrifices that continue to shape the present. On the back, “History Remembered” reinforces the collection’s central message: the past is not erased simply because it is overlooked, incomplete, or uncomfortable to acknowledge. Made for women who move with intention, this long sleeve shirt is designed to feel meaningful without sacrificing wearability. Style it on its own, layer it under a jacket, or pair it with denim, cargos, or leggings for a clean streetwear look rooted in purpose. Product details • Women’s long sleeve shirt with a comfortable everyday fit • Front graphic: Legacy in Motion • Back graphic: History Remembered • A versatile piece for layering across seasons • Designed as part of the Legacy in Motion collection • Created to represent remembrance, resilience, identity, and purpose Rooted in truth. 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Comfortable streetwear styling meets a message that refuses to let erased history be forgotten.\u003c\/p\u003e\u003cp\u003eOne front leg features the timeline “1493 → 1892” followed by “Still Remember,” connecting the past to the present. The opposite leg reads, “You Cannot Discover What Was Never Empty,” confronting the narratives that minimized the people, communities, and history that existed long before. 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Some stories are preserved through family, community, land, and the strength of the people who continue to carry them forward. The front features the Legacy in Motion design, representing the connection between where we come from and the purpose we move with today. On the back, “History Carried” appears above the Mound Builders design, honoring the intelligence, craftsmanship, communities, and cultural presence that existed long before outside narratives tried to define the story. Below the artwork, the statement “Some Histories Are Taught. Others Are Carried.” captures the heart of the piece. It speaks to inherited memory—the knowledge, resilience, and truth passed from one generation to the next. The left sleeve carries the True Red Co. logo, while the right sleeve features the Copper Color Tribe design, connecting the sweater to the brand’s larger message of identity, remembrance, and purposeful movement. Product details • Men’s midweight sweater with a comfortable streetwear fit • Front graphic: Legacy in Motion • Back graphic: History Carried above the Mound Builders design • Back statement: “Some Histories Are Taught. Others Are Carried.” • Left sleeve: True Red Co. logo • Right sleeve: Copper Color Tribe design • Designed to represent heritage, resilience, cultural memory, and truth • Made for layering, everyday wear, and carrying the message forward Not every history was written down. 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